Gyula „Julius” Sebő

Entrepreneur, inventor – creator of the Julius-K9® brand, writer, musician.

www.sebogyula.com

  • The inventor of K9-harnesses (harnesses with hook & loop patches) was born in Hungary (1970). Originally, he graduated in architecture from a polytechnic in Budapest.
  • 1990-1994 – Member of the trainers’ group of Budapest Rottweiler Club
  • 1994-1998 – Member of the trainers’ group of Vienna German Shepherd Association
  • 1996-2000 – Harness maker studies at Neizer harness maker workshop

Anikó Bakos

As the wife of Gyula “Julius” Sebő, she was the mainstay of her husband for a long time. Since 2007 she has been working as a manager in the company.

From 1990 to 1997 they lived in Austria, where Gyula worked as a dog trainer and where the market research and conceptualization began.

By 1997 they were able to successfully raise enough capital to start the company. At that time the company used a 15m² garage which served as a warehouse. All revenues were invested in the development of the company. Their first major breakthrough was attributed to the outstanding results which they had achieved with several dog units in Austria, and eventually gained popularity in other countries around Europe.

In 2003 the unique and novel K9 dog harness had a great success on World Dog Show. First messages to dog harnesses came true by common ideas. Macho, Sexmachine and Powergirl are still popular today.

Why is our name Julius-K9? JULIUS comes from the name of the CEO and founder Gyula (“Julius”) Sebő, while K9 comes from personal occurrences. The letter K is from the word kutya (kutya means dog in Hungarian). The meaning of number 9 comes from the founder’s childhood home address: 9. Kele street, Budapest.
He got determining life experiences while he was living with his first dogs. The JULIUS-K9® brandname was created in 1997. In that year, the company’s first Vienna based address also contained house number 9.
Furthermore, the company has continued to expand its activities around Europe, while maintaining its corporate vision and integrity, and has added a new office at 126/9 Langobardenstrasse (in Vienna).

LOGO GUIDELINE

Company history

1997
  • History of Julius-K9 company begins with the establishment of Julius Export 2000 Bt. as a family enterprise in 1997.
  • First demands come from police units with service dogs. The first products (muzzles, leashes etc.) are supplied to Austrian and Hungarian companies and authorities.
1998
  • The company cooperates with 9 subcontractors.
  • The main market is Austria. In addition to HILAN, A.W. Barth, Friedrich Heindl companies, more and more retailers join the group of Julius-K9 retail partners. The main users of K9 products are primarily police units with service dogs, military units and dog-owners’ associations.
2000
2004
  • Julius-K9’s Powerharnesses and other developments of the company are presented to the international public (World Expo VDH/Dortmund).
  • Julius-K9 Export 2000 Bt., operating near Budapest, supplies almost all European countries with its products. Entire development, manufacturing and logistics process is managed through a family enterprise in Hungary, with the cooperation of several employees and subcontractors. Specialized dealers receive K9 products through wholesalers.
  • Julius-K9 becomes a regular participant of various fairs and expos (Berlin, Munich, Erfurt, Dortmund, Friedrichshafen, Udine, Budapest). The first international brand dealerships are established.
  • Julius-K9 participates in charity activities, sponsors the establishment of an orphanage for the Hungarian subsidiary of the Baptist Charity Service, supports dog events and foundations worldwide, acts as main sponsor of VDH and concludes sponsorhip contracts with special rescue units (Rescue 24, K9 Suchhundezentrum).
  • The company’s name is changed in 2008 to Julius-K9 Bt.
  • K9-Sport Kft. is established to take a hand in the growing sales tasks.
  • Julius-K9 dog harnesses win the first place in a test conducted by independent, professional dog trainers assigned by WDR Television.
  • Julius-K9 products are copied in 5 Chinese factories, and they are distributed in Europe. In order to reduce the distribution of copies, Julius-K9 put up legally in more countries in Europe and the newest upgrades are submitted to the patent offices as utility models and design patents.
2010
  • Julius-K9 develops its new product line, i.e. the IDC® (Innova Dog Comfort) and submits 20 inventions to the Hungarian Patent Office within a year.
  • The usage of German materials in Julius-K9 products increases to 70%, while Hungarian wageworkers and production capacity are rising at a high rate.
  • IDC® harnesses are first presented at the Dortmund Dog Expo.
  • Julius-K9 becomes a direct supplier of the Austrian Mega Zoo chain.
  • The company becomes a direct supplier of Western European store chains.
  • Julius-K9 entrusts TRIXIE, which is one of the largest wholesalers, to sell K9-Powerharness developed in 1997.
2011
  • Brand representators operate in 21 countries.
  • Julius-K9® has become one of Europe’s largest dog equipment manufacturer brands.
  • The Federal Constitutional Court in Cologne subjects a sale ban in the whole territory of Germany in its judgement in competition law about the most common harness called DOXLOCK, because it determines the product as a harness copy.
  • Julius-K9 raises the proportion of Hungarian materials in its products and expands the range of suppliers.
  • It takes part in animal welfare and humanitarian projects, inside and outside of the country. It helps the subsistence of police forces with dogs, it makes documentary films and takes part in TV-programmes.
  • The unique developments of IDC® innovation program are continued to make our product range even more colorful.
  • Julius-K9 product categories become important parts of Western Europe’s largest supplier’s programs.
  • The Hungarian owner of Julius-K9 takes out around 50 technical innovations in Hungarian and in other international patent offices.
2012
  • Sales in African, Arab, South and Central American countries are increasing.
  • New projects starts to support and promote responsible dog ownership, neutering and adoption.
  • In every countries of the world which are significant from economic and population point of view, IDC® Julius-K9® and K-9 Units brands are declared and accepted.
  • Production of IDC®-harnesses starts, based on patented plastic technologies.
  • Group of production working continues to expanding and developing and K9-factory is upgraded.
  • Additional warehouse and office building programs are initiated.
  • Innovation of therapeutic matresses combined with herbs are introduced.
2013
  • Thanks to a subsidy from the Hungarian State, storage developments continue in Hungary.
  • IDC® Multifunctional dog vest is launched into the market, adding a new dimension to the Julius-K9® product line.
  • Direct and indirect support for animal rights activists and foundations. A long-term cooperation begins with several Hungarian and German animal rights organizations.
  • The earlier registered JULIUS-K9® and IDC® brand names are protected in almost 50 countries.
  • The first universal bags attachable to a dog leash or dog harness are placed on the market.
  • The management of the company creates the World Day of Companion Animals, which falls on the 20th of June each year.
  • An outlet store selling Julius-K9 products opens in Central Hungary.
2014
  • Julius-K9 wins the brand-related proceedings taken against the Rocket Dog (California) company.
  • The manager of Julius-K9 and volunteers found their own animal rescue and rehabilitation association.
  • Educational cooperation starts with several Hungarian professional associations with the aim of job creation and student training.
  • Julius-K9 declares 2014 to the year of the children. Responsible dog ownership is promoted by national drawing competition and dog shows.
  • The first international Julius-K9 Rescue Dog Contest in the world is held.
  • A storybook and a music album presenting the Hungarian dog breeds, called “Ebengubák” (“Dogs of a feather”) is created as a result of the enthusiastic work of company manager Gyula Sebő and some artists.
  • A subsidiary, Julius-K9 LLC is established in North-America to deal with commercial and brand-related legal matters.
  • A 1,700-pallet warehouse opens in Hungary for the purpose of export to China and America.
  • The one millionth dog harness with the hook & loop chest strap and side label developments of Julius-K9 is sold.
2015
  • IDC® Powerharness, manufactured and distributed by JULIUS-K9, has won the Hungarian Quality Product Award.
  • The following trademarks are registered: LUMINO®, FLIEGERBOMBE®, FLYING BOMB®, Color & Gray®, IDC® FRONT CONTROL and STEALTH®.
  • New guard & safety equipment has been introduced into the market.
  • New leash and collar collection has been developed.
  • IDC® 3 in1 Multifunctional vest has won the American Pet Industry Recognition Award.
  • Steady expansion – establishment of new sewing workshops in Tiszaderzs and Tiszafüred.
  • The construction of the 2700 m² office building for JULIUS-K9 has been finished.
  • Thank to this investment Sales, Logistics, Legal and Marketing department teams are able to work together centralized.
  • Building partnership in China – hiring Chinese employees.
2016
  • A great selection of new colors has been introduced into the product range of IDC® Dog harness.
  • The „CANIS” product family has been launched. Dog harnesses are designed with happy and colourful graphics.
  • Introduction of T-shirts with graphics about puppy-dogs.
  • Neon dog harnesses are created for better visibility.
  • Setting up an online sales team in order to operate Amazon sales channels.
  • Launching Stealth® dog harness which is specifically made for armed forces. Because of the design and the attachments of this harness, complete invisibility and easy-moving can be ensured for the dog.
  • Establishment of Julius-K9 Zrt. as the legal successor of Julius-K9 Bt.
2017
  • www.julius-k9.com website has been renewed.
  • Ongoing successful battle against counterfeit products.
  • Budapest Mantrailing Academy and Julius-K9 have finished the development of the unique mantrailing harness, which has been tested in real time deployment.
  • The 20th anniversary of the company’s establishment.
  • The handover of the approximately 2700 m² new office building, in order to establish centralized logistics and commerce.
  • Opening towards the Turkish market (establishment of the Turkish subsidiary).
History of Julius-K9 dog harnesses:
1998
  • K9®-Powerharness
2003
  • Dog harness with side rings
  • Therapy dog harness
  • Descending and carrier harness
2006
  • TPP dog harness
  • TPP Light dog harness
  • Cobra dog harness for service dog actions
  • Rehabilitation harness
2010
  • IDC® Powerharness
  • IDC® Belt harness (black)
2011
  • IDC® Powerharness with side rings
2012
  • Descending and carrier harness
  • K9 National flag harness
  • IDC® National flag harness
  • IDC® Beltharness (blue and red)
2013
  • IDC® Multifunctional dog vest 3in1
2015
  • IDC® Color & Gray family
2016
  • Stealth® Dog harness
2017
  • IDC® Mantrailing harness
2018
  • IDC® Duo-Flex harness