Gyula “Julius” Sebő

Entrepreneur, inventor – creator of the Julius-K9® brand, writer, musician.

www.sebogyula.com

 

The inventor of K9-harnesses (harnesses with hook & loop patches) was born in Hungary (1970). He graduated in architecture from a polytechnic in Budapest.

1990-1994 – Member of the trainers’ group of the Budapest Rottweiler Club

1994-1998 – Member of the trainers’ group of the Austrian Association for German Shepherd Dogs in Vienna (SVÖ)

1996-2000 – Saddler trainee at Neizer harness maker workshop

Anikó Bakos

As the wife of Gyula “Julius” Sebő, she was the mainstay of her husband for a long time. Since 2007 she has been working as a manager in the company.

Interview with Anikó Bakos

 

From 1990 to 1997 they lived in Austria, where Gyula worked as a dog trainer and where they began doing market research.

By 1997 they were able to successfully raise enough capital to start the company. At that time the company used a 15m² garage which served as a warehouse. All of revenues were invested in the development of the company. Their first major breakthrough was attributed to the outstanding results which they had achieved with several dog units in Austria, and eventually gained popularity in other countries around Europe.

In 2003 the unique and novel K9 dog harness enjoyed major success at the World Dog Show in Dortmund. The first patches for dog harnesses were made during a joint brainstorming session. The Macho, Sexmachine and Powergirls patches are still popular today.

Why our name is Julius-K9?

Julius: German version of the Christian name of Sebő Gyula, who is one of the Hungarian owners and the inventor of the products

K9: Julius Sebő got his first dog in Budapest, at 9 Kele Street, and the address of the company’s first premise in Vienna also contained number 9 (Langobarden Str. 9.)

Who is JULIUS?


I have dedicated my whole life to pet welfare innovations. In my eyes dog ownership is about caring and taking responsibility. In return, dogs bring joy into our lives. It is no surprise that the value of time spent with their pets has significantly grown in the eyes of dog owners. 25 years ago we recognised the necessity of designing gear that will enable owners to spend the most time possible with their dog. This is how the dog harness came in to being, which sends the following message: Go together. And do so every day. This is the lifestyle we became pioneers in with the Powerharness.

The dog’s message on our harnesses has reached hundreds of millions

Over two decades ago we opened a previously unknown communication channel between dogs and society with our interchangeable custom patches. Since then our messages have travelled the world, calling attention to the prominent role of dogs in both families and the world.

Local production is sustainable

For us environmental awareness starts with using European materials and employing European labour in our high-quality production. We believe that by maintaining control over the production of textiles, straps, metal and plastic parts, it is feasible to offer dogs a product for that will last them a lifetime.

Company History

1997

  • The history of Julius-K9 company began with the establishment of Julius Export 2000 Bt. as a family enterprise in 1997.
  • The first orders came from police units with service dogs. The first products (muzzles, leashes etc.) were supplied to Austrian and Hungarian companies and authorities.
 

1998

  • The company cooperated with 9 suppliers. The main sales area were Austria and the Hungarian police force.
  • In addition to HILAN, A.W. Barth, Friedrich Heindl companies, more and more retailers joined the group Julius-K9 as sales partners. The main users of Julius-K9 products were primarily police units with service dogs, military units and dog-owners’ associations.
 

2000

  • Dog training centres of the Austrian Federal Ministry of Interior in Strebensdorf and Bad Kreuzen started to utilize several Julius-K9 products on a regular basis, including K9-Powerharness®.
  • Julius-K9 started to manufacture and develop bulletproof and puncture-resistant equipment. The company obtained permission from the Hungarian Ministry of Defence to export military equipment.
  • http://web.archive.org/
 

2004

  • The Julius-K9’s Powerharnesses and other developments of the company were presented to the international public at the World Dog Show in Dortmund, Germany.
  • Julius-K9 Export 2000 Bt., operating in Hungary, was supplying almost the whole of Europe with its products. The entire development, manufacturing and logistics process was being managed through a family enterprise in Hungary, with the cooperation of several employees and subcontractors. Specialized dealers received K9 products through authorized wholesalers.
  • Julius-K9 became a regular participant at various fairs and expos (Berlin, Munich, Erfurt, Dortmund, Friedrichshafen, Udine, Budapest), as well as police product exhibitions.
  • The first brand dealerships were established abroad.
  • Julius-K9 participated in charity activities, sponsored the establishment of an orphanage for the Hungarian subsidiary of the Baptist Charity Service, supported dog events and foundations worldwide, and acted as a main sponsor of VDH and concludes sponsorship contracts with special rescue units (Rescue 24, K9 Suchhundezentrum).
 

2008

  • In 2008 the company’s name was changed to Julius-K9 Bt.
 

2009

  • K9-Sport Kft. was established to take part in the growing sales tasks.
  • Julius-K9 dog harnesses won the first place in a test conducted by independent, professional dog trainers assigned by WDR Television.
 

2010

  • Julius-K9 developed its new product line, the IDC® (Innova Dog Comfort), and submitted 20 inventions to the Hungarian Patent Office within a year.
  • The use of German materials in Julius-K9 products increased to 70%, while the number of Hungarian wageworkers and production capacity rose significantly.
  • IDC® harnesses were first presented at the World Dog Show in Dortmund.
  • Julius-K9 became a direct supplier of the Austrian Mega Zoo chain.
  • The company became a direct supplier of numerous Western European chains.
  • Julius-K9 entrusted TRIXIE, one of the largest wholesalers in the world, to sell K9-Powerharness® developed in 1997.
 

2011

  • The Julius-K9® brand representatives was operating in 21 countries.
  • Julius-K9® became one of Europe’s largest dog equipment manufacturer brands.
  • The Cologne Supreme Court, in its ruling on competition, banned the sale of the widely known dog harness copy “DOXLOCK” in the whole of Germany.
  • Julius-K9 increased the share of Hungarian raw materials in its products and expanded its supply chain.
  • The company took part in animal welfare and humanitarian projects in Hungary and abroad. It helped the subsistence of police forces with dogs and made documentary films and participates in TV programmes.
  • The unique developments within the IDC® innovation programme were continued to make the company’s product range more diverse.
  • The largest suppliers in Western Europe made the Julius-K9 product categories part of their programme.
 

2012

  • Sales in African, Arab, South and Central American countries increased.
  • New projects were initiated to support and promote responsible dog ownership, neutering and adoption.
  • The brand names IDC®, Julius-K9® and K-9 Units were declared and accepted in every country around the world that are significant in terms of economy and/or population.
  • Based on patented plastic industry technologies, the production of IDC® harnesses started. The number of wageworkers rose and improved, and the Julius-K9 factory, which is near the company seat, was modernized.
  • Additional warehouse and office building programmes were initiated. The innovation of therapeutic mattresses combined with herbs were introduced.
 

2013

  • Thanks to state subsidies, warehouse building investments accelerated in Hungary.
  • The IDC® Multifunctional dog vest was launched onto the market, adding a new dimension to the Julius-K9® product line.
  • Direct and indirect support was given to animal rights activists and foundations. Long-term cooperation began with several Hungarian and German animal rights organisations.
  • The earlier registered JULIUS-K9® and IDC® brand names were protected in almost 50 countries around the world.
  • The first universal bags attachable to a dog leash or a dog harness were launched onto the market.
  • The management of the company established the World Day of Companion Animals, which is celebrated on 20 June each year.
  • An outlet selling Julius-K9 products opened in Central Hungary.
 

2014

  • Julius-K9 won the brand-related proceedings taken against the Rocket Dog (California) company.
  • The managers of Julius-K9 and volunteers founded their own animal rescue and rehabilitation association.
  • Educational cooperation projects were started with several Hungarian professional associations with the aim of job creation and student training.
  • 2014 was declared by Julius-K9 as the Year of Children. Responsible dog ownership was promoted by a national drawing competition and dog shows.
  • The first international Julius-K9 Rescue Dog Contest in the world was held.
  • A storybook and a music album presenting the Hungarian dog breeds, called “Ebengubák” (“Dogs of a Feather”) was made thanks to the enthusiastic work of company manager Gyula Sebő and various artists.
  • A subsidiary, Julius-K9 LLC, was established in North America to deal with commercial and brand-related legal matters.
  • A 1,700-pallet warehouse opened in Hungary for the purpose of making exports to China and America.
 

2015

  • The IDC® Powerharness, manufactured and distributed by JULIUS-K9, won the Hungarian Quality Product Award.
  • The following trademarks were registered: LUMINO®, FLIEGERBOMBE®, FLYING BOMB®, Color & Gray®, IDC® FRONT CONTROL® and STEALTH®.
  • New guard & safety equipment was marketed.
  • The company’s new leash and collar collection was developed.
  • The IDC® 3 in1 Multifunctional vest won the American Pet Industry Recognition Award.
  • Steady expansion – the establishment of new sewing workshops in Tiszaderzs and Tiszafüred – took place.
  • The construction of the 2,700 m² office building for JULIUS-K9 was completed.
  • Thanks to this investment, Sales, Logistics, Legal and Marketing department teams were able to work together in a centralised system.
  • Partnerships were built with China – Chinese employees were hired.
 

2016

  • A great selection of new colours was introduced into the product range of the IDC® Dog harnesses.
  • The “CANIS” product family was launched. Dog harnesses were designed with happy and colourful graphics.
  • T-shirts with graphics of puppies were introduced.
  • Neon dog harnesses were made for better visibility.
  • An online sales team was set up to operate Amazon sales channels.
  • The Stealth® dog harness, which is specifically made for armed forces, was launched. Because of the design and the attachments of this harness, complete invisibility and easy moving were ensured for dogs.
  • Julius-K9 Zrt. Was established as the legal successor of Julius-K9 Bt.

 

2017

  • 2017 was the year of improvements. The Duo-Flex® dog harnesses were presented internationally.
  • The www.julius-k9.com website was revamped.
  • The successful battle against counterfeit products continued.
  • The Budapest Mantrailing Academy and Julius-K9 completed the development of the unique Mantrailing harness, which was tested in real time deployment.
  • The company celebrated the 20th anniversary of its establishment.
  • The approximately 2,700 m² new office building was opened with the aim of establishing centralised storage and commerce.
  • The company opened up to the Turkish market (establishment of the Turkish subsidiary).
 

2018

  • Founded in 2013, the Ebárvaház Nonprofit Association, whose main sponsor is JULIUS-K9®, saved and housed over 80 homeless dogs placing them with their new families this year.
  • The Hungarian Design Council awarded a special recognition to JULIUS-K9®.
  • The company participated in the conference of Europol and anti-counterfeiting authorities in Budapest.
  • The production plant located in Tiszafüred was expanded and over a hundred new jobs were created.

 

2019

  • Founded in 2013, the Ebárvaház Nonprofit Association, whose main sponsor is JULIUS-K9®, saved and housed over 77 homeless dogs with their new families.
  • JULIUS-K9® was recognised as a family-friendly workplace.
  • The Austrian animal welfare authority declared the K9®Powerharness, IDC®Powerharness and IDC®Longwalk dog harnesses to be safe.
  • The EY elected the founder of our company, Gyula Sebő, as Businessman of the Year.
  • The head of our company, Gyula Sebő, hosted a lecture at the Hungarian Academy of Sciences on world brand building, global trade and logistics.
  • Legal action against producers of counterfeit products developed: a coordinated European industrial property operation was set up with the authorities.
  • Gyula Sebő was interviewed by the Hungarian Forbes magazine about the history and future of JULIUS-K9® as well as with the co-owner of the company group and founder of the Ebárvaház, Anikó Bakos, about the activities of the animal shelter.
  • A new JULIUS-K9® product, the IDC®Longwalk dog harness, won the Red Dot design award.
  • Gyula Sebő, the inventor of the Powerharness, received the Ányos Jedlik Innovation Award.

 

2020

  • Founded in 2013, the Ebárvaház Nonprofit Association, whose main sponsor is JULIUS-K9®, saved and housed over 88 homeless dogs placing them with their new families.
  • On 9 July the Comoany introduced its renewed JK9 logo.
  • The extremely light IDC®Powair dog harness was released.
  • An extensive Longwalk dog harness test was carried involving 700 professional and hobby dog owners in several countries.
  • The company won financial support from the National Research, Development and Innovation Office for the development of smart dog equipment.
  • A Powerharness copy was a winner at the Plagilarius competition in Germany.
  • The IDC®Longwalk dog harness received the German Design Award.
 

2021

  • Founded in 2013, the Ebárvaház Nonprofit Association, whose main sponsor is JULIUS-K9®, saved and housed over 82 homeless dogs placing them with their new families this year.
  • New harnesses and toys were developed: they will be introduced in 2022 as they have recently entered their final stage.
  • With the creation of the Asset Management Foundation, Julius-K9® laid the foundations for a generational change in its history.
  • The IDC®Longwalk dog harness achieved success at the German Innovation Awards and also won the British Innovation Award.
  • A 5,000 m2 factory and logistics centre was planned to be built in Tiszafüred.
  • Automated production lines were introduced in addition to the conventional processes.
  • The company won a legal dispute in the Metropolitan Court regarding the use of the registered trademark “K9”.
  • An interview was conducted with Gyula Sebő in the American magazine Newsweek about the innovations of JULIUS-K9®.
  • A positive decision was anticipated in the EU Court case on the dispute over the registered trademark of the word K-9.
History of Julius-K9 dog harnesses:

1998

2003

2006

2010

2011

2012

2013

2015

2016

2017

2018

2019

2020