In today’s world, it is the creative and inventive mind that can truly envision the distant future. Since the COVID era, the profit-driven business elite—focused on serving mass demand while championing environmental consciousness—has found itself at a strategic impasse, a challenge seen in industries from fashion to automotive. Progress, and even survival, can no longer be viewed solely through the lens of sales volume without risking serious disappointment.
Everywhere we turn, the news is dominated by stories of major upheavals and, primarily, loss. When I first met painter and tattoo artist Csaba Müllner in early 2025, I was struck by the optimism inherent in his artistic abilities. This feeling was reinforced when I heard the motto for his new painting style: “Rust is my brush, the sea is my studio.” It confirmed what I have always known: art will outlast everything, and the world will celebrate those deeply expressive artists who pour their very essence into their creations.
As fate would have it, Csaba had also designed a dog harness, which put him on a shared path with the Julius-K9 brand—and, in turn, with me, Julius. Every moment we spend designing together is a glimpse into the future, a new journey where exceptional talent and a renowned brand can advance as one.