How to choose the most appropriate dog harness?

Countless new brands have been founded between 2015 and 2023 in the field of dog equipment. Such a boom should result in a wider offer, from which in theory the dog owners should be able to choose the one that is most appropriate for their needs with more certainty. Nevertheless, the average consumer wanting to buy dog equipment in the crosshairs of marketing campaigns is in a more difficult position nowadays, than they were 10 years ago.