Despite the fact that JULIUS-K9®has grown into a global corporate group, we still do our utmost to stay true to our original, partner-centred principles.

The global market has challenged us all. That is probably why our Canadian partner, Philip Stoffels found a new competitor almost overnight. This competition was from one of the larger wholesalers who has been very successful in selling the JULIUS-K9®product range in many different countries.

For many years, Philip has been providing legal assistance to our company regarding our brand name and reputation. He has presented our products at countless exhibitions and advertised our brand name (at the time less known) – with all the tools available to him. Our cooperation has been characterized by good communication and accurate accounting. He also visited us several times and proved his integrity and dedication on a personal basis.

He therefore deservedly earned the exclusive sales and branding rights in Canada. However, when the new competitor emerged, he asked for our help because he believed Canadian law also allowed him to maintain his privileged branding position. In the meantime, the new wholesaler, also known for its reliability, has interpreted Canadian law differently and insisted on entering the Canadian market. They also contacted JULIUS-K9®’s headquarters with their request, citing a decade-long business relationship between us and the fact that their sales results will far exceed those of our current Canadian partner.

In the end, the dispute was not settled in court rather we found an opportunity for a peaceful settlement on a moral basis, which is far more “just” than what the law could offer. Julius Sebő CEO told the competitor everything about how much work was put into making the brand popular in Canada and how this is largely due to our partners. So regardless of the fact that a new business model promises much greater and faster growth, we do not support their entry into the market.

The wholesaler, who at first insisted on conquering the Canadian market later accepted our reasoning. In honour of the efforts made by our authorized representative to date, the wholesaler withdrew from selling our products in the country.

This is what we regard as the right approach by a partner. Although profit is a vital issue in the business world, sometime more permanent values prevail.